Search Engine Positioning Services in Vancouver, BC
Our Vancouver marketing agency has over 6 years experience in Search Engine Positioning (SEP). During this time, our web development experts have created a set of internal principles that work consistently in gaining high search engine rankings for numerous products and services.
Search engine positioning strategy is vital to companies searching for online success, yet it is a very complex process. Search engines have developed very sophisticated and proprietary algorithmic methods for sorting web site rankings. In order to rank in the top search engine results - the only results the average person will look at - a web site designer has to implement a number of search engine friendly design parameters. The web developer also has to meet search engine placement criteria better than millions of competitors, which is not a quick and easy task.
Search engine placement depends on dozens of web design principles, but there are a number of key optimization concepts that are more important than any individual search engine positioning technique. These concepts will help you create a search engine friendly web site for Google, Yahoo, and MSN - which service 95% of all online searches.
The first key concept to understand is a proper target keyword selection. In order to attract customers, you need to understand what they are searching for. You may have a great product that people are frequently searching for - but under a different key word term. This non-targeted SEP strategy is not very effective because customers will only visit your web site if they can find you using their own search terms - even if they are theoretically wrong!
For example, if the correct search term is weblog but users are looking for keyword blogs - you will not be an ideal candidate for top search engine placement for that category. Therefore it is important to carefully analyze what the potential customers are searching for, and target those exact keywords.
The next key concept is creating a SEP friendly web site is to network with other sites in similar categories. Search engines need some way to know what topics a particular site or page is focused on. The only way they can do this is to analyze:
a) the topical keywords on a given page, and
b) how other sites reference this page using incoming links.
With this in mind, it is vital that your web site be created with the right keyword saturation, correct text formatting and placement, and that external sites effectively link to your web page.
Another key concept is building overall web presence - making yourself visible on the web in as many places by whatever means. Web presence can be built in hundreds of ways such as:
- online chat rooms
- blogging
- link building
- directory placement
- offline promotion
- online auctions
- keyword targeting
- competitive strategies
- and many more
As your web site grows, another key concept is the analysis of web statistics and incoming traffic (online visitors to your site). Every web site owner should understand where traffic is coming from, what keywords are bringing them there, what pages they land on and view, and how much time they users spend on each page.
Another important factor is the understanding of what type of traffic results in conversions (a customer signing up, purchasing a product, or something of this type) - as it is far easier to optimize a page to convert more customers than it is to bring in more potential customers ineffectively. Analyzing traffic patterns allows a web company to carefully tailor and refine their web site and SEP strategy to ultimately develop the best Return On Investment (ROI).
Search engine positioning is a continual effort that you must constantly adapt to. Search engines are like seas - with currents and temperature changes - and it is up to you to adapt to that environment. Different seas also have different temperaments - and the same goes for search engines. Every moment you are not building web presence, someone else is and they will be reaping the benefits of hard work.
Vancouver Media Group provides leading search engine positioning services for companies and individuals whose top priority is building high online traffic. Please contact our Vancouver SEP experts for a consultation on how to develop your web presence.
