Vancouver Email Marketing Professionals

Email marketing and promotion is one of the easiest ways to promote your business, yet least ineffective when it comes to sales conversion as less than 1% of all efforts convert into desired results.

The industry applies bulk email marketing campaigns to maximize the number of people they can reach (1% of 1,000,000 population is 10,000). The problem with buying direct email lists is that these are unethical and unsolicited promotional techniques that create online junk (commonly referred to as junk emails). Luckily, there are spamming laws that are cracking down on this deceivingly simple Internet advertising method.

The proper way to conduct direct email marketing is to generate a database of clients that is willing and wanting to be informed about your products and services. This is also a measure of how useful the products and services your company provides are.

It is recommended to provide opt in email marketing solutions as an option for email correspondence during payment processing, as well as other interactive web services such as contact forms and online surveys. If you release a newsletter or seasonal sale specials, it is recommended to entice customers to be notified about your promotions by subscribing to your e-mail marketing program, which should be prominent on your web pages.

Database marketing is something every online company should take advantage of - it's FREE - however, the key is to grow your email database organically and not artificially by buying bulk email marketing lists and supporting online practices that create clutter in the online marketplace.

Our Vancouver Internet advertising consultants will be glad to consult your company on how you can generate an effective on-line email marketing solution for the promotion of your products or services.